DR. NIKOLAOS DIMITRIADIS:
is an expert in the field of neuromarketing, management, communications, organizational behavior & change; an award – winning communication professional, book author, educator & consultant. Dr. Nikolaos Dimitriadis (MBA, PhD) has been applying neuroscience in business & education for over fifteen years.
He spoke at TEDx for the urgent need for Brain-Based Communication & he contributed to the NeuroMarketing Manager Program at Hamburg Media School. Dr. Dimitriadis has scanned more than 8,500 brains from 25 countries globally for Neuromarketing, NeuroHR & academic purposes.
He is the Head of Neuro Consulting Services at Optimal HR Group, Athens (Greece), offering cutting-edge Neuromarketing and NeuroHR research and consulting. He has received his PhD and MBA from The University of Sheffield (UK), and he is a certified Neuromarketer. He teaches regularly in various MBAs and other university and corporate programs around the world.

Dr. Dimitriadis is the Chairman of the People Committee at the World Innovation and Change Management Institute in Geneva, Switzerland. He is a Professor of Practice at The University of York Europe Campus, Greece, where he leads the MSc in Neuromarketing. He is the co-founder of Neurogenesis, The Applied Neuroscience Club of Greece. He is also a Visiting Professor at the School of Economics and Business of the University of Ljubljana, Slovenia.
Lately, Dr. Dimitriadis helped launch wellbeing.ai, a Belgium-based pioneering startup in the field of emotional and mental health tech at work. Dr. Dimitriadis received the Greek Excellence Award 2022 from the Hellenic Institute for Customer Service.
He is also the co-author of the book “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” for Kogan Page Publishers.

This session introduces participants to the neuroscience of leadership, providing the background science, actionable recommendations and case studies that exemplify the qualities of a successfully adaptive leader in challenging times.

For decades, leaders have been trained to think and act upon the assumption that employees and customers are rational beings. Motivational, organizational and structural approaches have been developed on the premise that people know what is good for them and that they behave accordingly. Therefore rewards, bonuses, job promotions as well as punishments have been designed to make sure that people understand and achieve various multilevel goals, consciously and rationally.

However, there is strong scientific evidence that this approach is, not just irrelevant, but dangerous because it does not accept humans as they are primarily: emotional, intuitive and relational.

Leadership mindsets need to change and modern leaders have to reconsider their approach. They must calibrate their brains for modern leadership. Especially in chaotic and complex business environments, the old leadership thinking has to step aside fast.

Prepare for the integrative, holistic and adaptive brain-based leader! This lecture provides both the evidence for the need to change and specific practical directions on how this should happen for leadership to become deeply human-centric through neuroscientific insights.

About master-class:

Learning Objectives:

Understand the inner workings of the major different parts of the human brain and their relation to contemporary leadership.

Apply adaptive approaches to emotions in periods of high unpredictability and crises.

Determine how to optimize decision making through the right mix of intuition and rational thinking.

Use different empathy types for maximizing team cohesion and collaboration.

Session Purpose:

To present the complexities of empathy and the social dimension of consciousness.

To discuss the development of leadership approaches in relation to scientific progress and the better understanding of human nature.

To explain emotions and reason, and their role in adaptability and resilience.

To introduce people to the basics of structure, function and purpose of the human brain.

QUOTES:

Brain is NOT a machine.

Brain is about action and movement. No movement – no need for brain.

We are not thinking machines that sometimes feel, we are feeling machines that sometimes think.

Global moto of teenagers: YOLO – you only live once.

Rationality plays a crucial role in decision making, but without the moral compass of emotions and the steady guide of empathy we would just be cold psychopaths.

March 25'24: Corinthia Hotel, Prague

March 23'24: Vilnius Grand Resort, Vilnius

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