BOB DORF

Online Lecture with Live Stream

September 27’23, Warsaw

«Start, Run, Grow & Rebuild Your Business Engine»

Bob Dorf…

a Legend of a Silicon Valley

Training & coaching startup teams, governments, incubators, government programs & crazy folk in Customer Development & Business Modeling

All based on the best-selling Startup Owner’s Manual Bob spent 2 years co-authoring with Steve Blank

Bob created his first business at the age of 12

One of the 1-st to start CRM marketing & 1 to 1 marketing

Well-tutored by scars from Bob’s 7 startups, 24 angel deals, 7 ipo’s & 6 “direct to toilet” investments!

HE knows, what does “profitability” mean & how to measure success until there is no profit

HE knows, how to grow business even in times of economic uncertainty

HE knows, how to build & develop the relationships with clients

HE knows, how to create successful businesses & turn them into big companies

BOB DORF
“TASTE YOUR BUSINESS!”

Dorf’s seventh and largest startup was founded in 1993 in Bob’s home in Stamford. When he retired from Marketing 1to1 as founding CEO, I had about 450 employees in seven countries and more than 250 staff on West Avenue in Stamford.

Bob has taught startup methods at Columbia Business School for a decade, where he currently serves as an Entrepreneur in Residence. In his world travels to more than 50 nations, he’s coached scores more on behalf of the governments of Colombia, Mexico, Saudi Arabia, Kazakhstan and more.

HE is one of the TOP FIVE Lean Startup & Customer Development experts on the planet. Legendary entrepreneur & mentor with more than 40 years of experience in creating & developing companies from “0” – more than 30 startups than went to IPO, author of the Customer Development concept, marketing & PR guru.

A serial entrepreneur, Bob spent two years working with leading startup expert Steve Blank to write and publishThe Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. After two years of near-fulltime research and writing, it became Amazon.com’s #1 Business/Entrepreneurship bestseller, selling about 500,000 copies so far in 23 languages worldwide.

Bob received his last W-2 more than 40 years ago, when he left a news editor’s job at WINS Radio in New York to launch his first startup. Since then, he has personally founded seven companies, including—as he puts it—“two homeruns, two base hits, and three solid tax losses.”

Customer development & customer support specialists

Business development directors

Department heads

Startups & experienced entrepreneurs

All people who want to change their attitude to business and work

Marketing & sales directors

Business owners

Students & University graduates

TARGET AUDIENCE:

How to recognize customer needs & build an appropriate business model

How to develop customers & scale the business

How to insure yourself against any crisis: new product, new customers, new sources of income

How to adapt & develop in a crisis

Algorithm for attracting customers & raising funds for customer development

Business plan: is it necessary or not?

How to model new ideas in non-standard conditions, how to see business opportunities in times of turbulence

From what you should start your business & how to choose your niche

WHAT YOU WILL GET OF a MASTER – CLASS:

BOOKS:

Entrepreneurship is a Calling, Not a Job.

Don't rely on the business plan - it's all fiction!

The feedback you need to get is of customers jumping off the table and saying, "I don't care if it doesn't work now, I need to get that!".

Every company has three things to do: find their customers, keep them, and grow them.

Find the right trajectory for your business & focus not only on reaching it, but on assuring that the result is a sustainable, repeatable profit engine that can perform & grow healthily over time.

QUOTES:

VENUE:

September 27'23: Warsaw

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